Redefining the pet supply chain with science and sincerity
1. Original intention: From a pet owner to an industry innovator
「 In 2010, when I was running around the city’s pet hospitals with my sick cat, a doctor’s words woke me up: ‘80% of pet health problems actually come from substandard food and supplies’ – this is exactly the starting point of our business.」
Founder: 「15-year pet industry supply chain expert, owner of 3 cats and dogs」
Key insight: Use data instead of subjective judgment → 「Early testing found that 65% of pet canned food on the market has false nutritional labeling problems」
2. Growth: From a small team to a large ecosystem
Development history:
→ 2012: First partner: German pet store Hans’s Farm, jointly developed hypoallergenic formula
→ 2016: First technological breakthrough: Tofu cat litter clumping speed reduced from 8 seconds to 3 seconds
→ 2021: First environmental commitment: Packaging changed to environmentally certified paper, cost increased but customer support rate reached 92%
3. Our methodology: Reliability is more important than showmanship
Visible quality control:
✓ “Open Quality Inspection Day” is held every month, and customers can remotely check any batch of products through video
✓ Establish an “Instant Response Mechanism for Defect Feedback”: Initiate technical team investigation within 24 hours after receiving customer complaints
✓ Do not blindly pursue “black technology”, but focus on optimizing basic functions (such as the patented 3-layer leak-proof structure of the diaper pad)
