Core trend analysis
The dry and wet food market is significantl
y differentiated: dry food still occupies the mainstream (annual sales of dry dog food exceeds US$250 million), but wet food is growing rapidly, and canned cat food sales have surged by 34,975% year-on-year, reflecting pet owners’ emphasis on palatability and water supplementation.
Demand for functional nutritional products has exploded: sales of natural dental care products have increased by more than 4,600%, and searches for probiotics and joint health products have doubled. Our company’s new “intestinal health series” contains patented active bacteria and has been certified by AAFCO.
The rise of sustainable consumption: 45% of consumers tend to buy environmentally friendly packaging products. Our company uses degradable materials across the board, and cat litter products have added bamboo fiber options, reducing carbon emissions by 30%.
